PLB and EdgeProp sign tech-sharing agreement to deepen collaboration

PropertyLimBrothers Realty (PLB) and EdgeProp Singapore have signed a Memorandum of Understanding (MOU), deepening the synergies between the two companies. By leveraging EdgeProp’s suite of property analytics tools, the agreement provides PLB’s agents with the latest market data and analytics.

PLB Realty co-founder and CEO Melvin Lim is banking on property technology and analytics tools to drive the company’s future growth. He says this is necessary for agents to remain relevant and knowledgeable, and they use analytics like data comparison and price projections to benefit their clients.

EdgeProp Singapore CEO Bernard Tong sees the local property market as one where more people are making decisions based on data. He says salespeople who integrate proptech into their services stand out and have more success opportunities in a competitive market. The MOU allows the two to collaborate on consumer talks, seminars and other joint ventures.

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Tong notes the similarities in both companies’ approaches towards media and editorial content. PLB produces educational videos while EdgeProp has extensive news coverage. He points out that the operating environment is changing as consumers become more tech-savvy and those not supported by data and analytics will find it difficult to assist buyers and sellers.

EdgeProp’s suite of analytics tools can be customised to the PLB platform. This includes Tower View which allows users to view property prices in development by stacks or storeys, and the Inspector tool which provides data on subdivision, zoning and other land lot information. Agents will have full access to EdgeProp’s analytics as well as LandLens.

The MOU was formalised on June 6. Among the attendees for the signing were Melvin Lim, Bernard Tong and their respective teams. With this agreement, EdgeProp and PLB look forward to educating the public on making better property decisions with data.

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